Our Story

How We Started

The Edible Co is a Singapore based company with a passion for natural food made by hands, not machines. It started when founder, Genevieve, decided to recreate her father's favourite pantry staple with less sugar after he underwent a triple bypass. She continued experimenting with wholesome ingredients to create healthier foods and soon became the catalyst for change in the way her family ate. 




After ten years of crafting honest breakfast foods for her family, Genevieve decided it was time to dream a little bigger. The Edible Co was established in 2014 to share her passion with the community. 

From the popular Coconut Gula Melaka granola to the pantry staple Cranberry Almond granola, TEC has since expanded its collection to include a range of nut snacks, kids biscuits, biscotti and paleo-friendly crunch, all with the heart of feeding people right. 

We treat our hand-selected ingredients like family, with respect- that means no added nasties, colourings or in Genevieve's own words, things her Momma wouldn't put into their food. Just real honest eats for you and your loved ones. 

Read more from a Facebook interview